Online mortgage platforms are making it easier for buyers to interact with lenders, whether in the research, application, or buying of a mortgage. If you are in this niche, you should invest in an interactive website that offers the consultancy services you would find in a traditional office. What Key Elements Should Feature on a Mortgage Website?

An excellent mortgage website should be informative and provide value for prospective clients while answering the most critical questions.

Since your site will most likely be the client’s first point of contact with your mortgage broker, the first impression it creates will determine if they consider you an expert in your industry or not.

Key Elements for a Perfect Mortgage Website

Your mortgage website should establish your brokerage as the thought leader in the industry. And it should compel your prospective clients to give you their information so that you can advise them on the ideal home financing options available. Consulting with a web design agency that can design and develop a website that will portray all aspects.

Here are the key features of an interactive mortgage website.

  • Lead Magnets and Landing Pages.

Your site should have plenty of lead magnets leading to landing pages on your website. For example, you can have lead magnets to guide first-time home buyers to a specific page. This is where they will key in their information.

  • A Call to Action.

It’s as simple as prompting prospective borrowers to reach out to discuss more their mortgage needs. While it looks seemingly simple, some impatient site visitors will quickly move on to another website when they sense it’s difficult to reach you.

  • Social Proof.

Client testimonials provide invaluable social proof and should form a part of your homepage content. Social proof adds instant credibility by reaffirming the information you convey on your site, making your mortgage business stand out.

Long Island Mortgage Rates

Mortgage rates in the US stand at an average of 4-7% for new home buyers or homeowners looking to refinance their mortgage at this time. This rate may change depending on the amount of loan you request or your payment history. For instance, if you have a good credit score for timely payments, you may qualify for lower rates.